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Have you ever been stereotyped? Perhaps someone implied that, as a Northerner, you were a bit unrefined? Or maybe you were teased for being sporty because you were a girl? Growing up, I was constantly bombarded with blonde jokes…

Did you hear the one about the blonde that got excited?

She finished a jigsaw puzzle in six months, when the box said, “two to four years.”

It’s a bit of light-hearted fun but, said often enough, it can begin to have an impact.

Being a northerner doesn’t mean you live on a farm. Being a girl doesn’t mean you play with dolls. Being blonde doesn’t mean you are stupid. You are more than your label.

That’s the idea behind the new lifestyle brand, I’More.

I’More

I’More want to empower children with words that build their confidence. Instead of shackling children with labels and expectations, let’s give them the ability to grow and develop.

“I am more than stereotypes, more than beauty, more than grades, more than society’s expectations.

I am my own kind of magic…” – I’More

I’More Tees

We were sent a range of I’More Tees to review, and I must say we were very impressed (keep reading for a chance to get your hands on one for free!).

They were beautifully packaged (which didn’t last long as my girls were eager to rip off the paper and look inside!). Each t-shirt is made from 100% organic cotton and is “Climate Neutral” which means it is manufactured using only renewable, green energy.

My eldest immediately pulled out her grey tee with the brilliantly positive affirmation, “I’m all kinds of awesome”.

“I’m wearing this today!” she declared and promptly pulled it on over her head.

My little one was also keen to try out a new look and got herself all tangled up in her black I’More tee. We quickly got her arms and head detangled and into the right holes, and she proceeded to prance around the living room, showing off her prize!

I have to admit, I didn’t think I’d be very keen on the black one as I usually dress my kids in bright colours, but it actually looked really good. The logo stands out really well against the dark background and it was a logo I was proud for her to be sporting.

We also got this design in white.

And finally, there was the “I’m more than my hair” tee. This one really jumped out at me because my youngest has a wild mop of dark, curly hair. I absolutely love it (I always wanted curls) but we’ve had sooo many comments about taming it or how funny it is.

I do worry that she’s going to grow up hating her hair because it’s the first thing anyone comments on. But, as this fabulous t-shirt says, she is more than her hair – she is a sensitive, funny, energetic toddler with a quick mind and a love of Disney Princesses!

I definitely recommend taking a look at the Positive Thinking Toolbox on the I’More website. There are a whole host of ideas and resources to help train your child’s inner voice to be more positive and encouraging.

Win your own I’More tee!

And the exciting news is, you can win a piece of I’More action all of your own! Simple enter the competition using the Rafflecopter Widget below and the winner will receive an “I’m all kinds of awesome” tee in their chosen size (see terms and conditions).

a Rafflecopter giveaway

Terms and conditions

I’More t-shirt giveaway

No Purchase Necessary. Giveaway starts Thursday 15th June at 00:01 BST and ends on Thursday 13th July at 23:59 BST. UK entrants only. The winner will be selected at random using the random winner generator within Rafflecopter. The prize is one I’More Tee with the words “I’m All Kinds Of Awesome” on. Please check the sizes offered before entering to make sure there is something suitable. The winner will be contacted by email and their name will be displayed on the giveaway page using the Rafflecopter widget. Where possible, I will also tweet the winner. Winners have 48 hours to respond before a new winner is selected. No cash alternative. Please note that I’More are responsible for fulfilling this prize and Lucy At Home is not responsible for sponsors that do not fulfil their prizes. I have represented the sponsor with the expectation they will fulfil their prize and in a timely manner. I will only be passing your details onto the sponsor so that they can contact you regarding your prize. I will not share or sell information and will use any information only for the purpose of contacting the winner. Facebook, Twitter, Instagram and Google+ are in no way associated with this giveaway.

Disclaimer: We were given some I’More tees for the purposes of this review. All opinions are my own. For more info, check out my Disclosure Policy.

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