38 Ways GIVEAWAYS Will Get You More Blog Business
When I started blogging, I had no idea that giveaways existed. I didn’t even know that idea that bloggers worked with brands. Not a clue! I just wanted to write and have a space of my own. I wanted to help other mums who were getting overwhelmed to feel a little less alone.
So giveaways had never even crossed my mind.
When the first brand approached me about hosting a giveaway, I panicked – I had no idea how to do it. I felt stressed through the whole thing, constantly checking how many entries there were and wondering why anyone would put themselves under this much pressure.
But now, I LOVE hosting them. If you’ve never considered running a giveaway before, or you’re not sure what the point is, here are 38 reasons to help convince you!
38 Reasons to host giveaways on your blog
1) A reward for your loyal readers
2) Attract new readers
3) An incentive for brands to work with you
4) You can buy your own prize for a giveaway and get the benefits even if you’re a small blog
5) If you do no 4, it may lead to real brand work as they see you can do it
6) Increase your social media influence
7) The brand can see that people are visiting the review you’ve written
8) Create a social media buzz around your blog
9) Widen your blog appeal
10) Increased page views
11) Competition entries are a visible representation of the reach of your blog
12) Social shares of your blog
13) Your blog listed on other sites (i.e. competition websites)
14) You get to try out the product too!
15) “Compers” are generally very active on social media so are good followers to have
16) A inroad to the general public rather than just blogger traffic
17) Self-perpetuating because people are sharing to enter, so more people see it, so more people share to enter, etc
18) Social sharing from the giveaway brand
19)Another string in your blog bow
20) Some companies will pay you extra to run a giveaway
21) Increased page views leads to more paid / brand work in the future
22) More comments on your blog (if specified as a giveaway entry)
23) Everybody wants to win a prize
24) It’s easy to do
25) Low effort, high reward
26) You can tailor the entry requirements to target the blog areas you’re focussing on (e.g. facebook fans or blog subscribers)
27) Your blog name associated with the product / brand you’re giving away
28) Enhance your blog content
29) Readers learn to trust your opinions / recommendations
30) There are widgets to do most of the work for you
31) The brand will post the product out so it doesn’t cost you anything
32) Competitions are fun
33) High numbers of entries encourage other brands to work with you
34) Happy readers
35) The brand benefit from extra social shares too
36) Because of no 35, the brand want to work with you again
37) The entries is proof of the impact a blogging campaign is having
38) An incentive for readers to sign up to your blog newsletter
Now I’m not suggesting that you quit writing your normal posts and just do a load of giveaways instead. But a regular stream of competitions alongside your normal posts can really help you along.
The Newbie Giveaway Guide
And here is the really exciting bit – I’ve got a tried and tested formula for making the giveaway strategy work for you. And I’ve written it all down in my brand new giveaway course – the Newbie Giveaway Guide!
I’ll be telling you where to look for giveaways, how to negotiate with brands, how to set up a giveaway using Rafflecopter, and how to promote your competition so you reap the maximum rewards. We’ll also be looking at the legal bits such as writing the terms and conditions, and creating no follow links so that you know exactly what you should be doing.
If you’re new to giveaways, or your giveaways feel like hard work, or you’re not getting many entries (less than 2000), then get yourself signed up.
This is a brand new 5-part course written by myself and includes all the hints and tips I’ve picked up along the way.
I will ping the first installment over to you the day after you sign up so you can start your giveaway journey straightaway. You will also get your course workbook then too.
The cost of the course is £20 but we have a special 25% off Early Bird deal of £15 if you sign up before 15th November 2017.
Follow this link for more information on the Newbie Giveaway Guide.
Or simply click this button and enroll yourself on the course:
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I’ve never run a competition before – like you, I started blogging because I love to write and never considered competitions as part of my ‘blogging journey’. (Ugh, I hate that phrase.) But maybe I’m missing a trick – I know loads of bloggers use them to raise their social media profile and it does seem to work. #ablogginggoodtime
Great tips – I don’t host them but I do like to enter them! #Stayclassymama
I need to do a giveaway on my blog I don;t remember when I had one. You have here a lot of good points
#TriumphantTales
I’ve never run a competition before but I feel so daunted by the thought of it! Will have to putmon my big girl pants and make more of an effort! #BlogCrush
Super informative! I’m not at the stage where I can dedicate this much attention to my blog and turn it into something far more wide reaching but when the time comes I will be reaching out for these tips and looking into your course! #blogcrush
I’ve done a few giveaways to date but from my own shop, not a brand. I need to look into this! #BlogCrush
i’m still quite new to the blogging world and haven’t thought about running any competitions yet, these are some really helpful and simple tips to follow for when I am ready to do this, thanks for sharing #blogcrush
Very interesting and informative post for bloggers interest. Thanks for sharing. Doing giveaways are really very interesting and amazing ones.
Very interesting and informative post for bloggers interest. Thanks for sharing. Doing giveaways are really very interesting and amazing ones. #Blogcrush
I have run competitions before and have had very varied responses – good and very poor. I think I’ve just been winging it! This sounds useful x
#BlogCrush
I do like to enter a giveaway or two!!! I’m too scared to even go self hosted yet scared my brain would explode such a technophobe I am so hosting one is certainly beyond me but I think I’ll bookmark this for when I bite the bullet and do it #BlogCrush
You’ve listed so really good points as to why giveaways are so good for a blogger!! good luck with your course, I need to do one myself but just have NO time right now dammit! fingers crossed it’ll be done by Christmas!
Thank you for sharing this with us at #TriumphantTales. I hope to see you back tomorrow!
Popping back from #sharingthebloglove
Thank you for sharing your thoughts with us on running competitions. #Blogcrush
This is really great. I haven’t done many giveaways as I think they are a bit of a faf but I think I will now 🙂 bookmarking this post for sure. Thank you for joining us #StayCLassyMama
all very good points. they def give your stats a boost for sure x
thanks for linking to #ablogginggoodtime
Ahh, excellent reasons! I’ve been considering it, but feel like I need to have a bit more content on my blog before diverting too much traffic. Not sure if that’s a valid reason for stalling! Thanks for sharing and I may well take you up on that offer 🙂 #BlogCrush
Great post Hun and obviously I think your course is ffab too. Hope you get lots of people signing up as I can already see following your advice has helped with my latest giveaway so it’s really worthwhile xx #blogcrush
Ive never thought to run a competition, you make a good argument. I never thought that compers are active on social media and use this as a means to increase your traffic. Thank you x
I quite like hosting a giveaway. Could probably do with checking I’m doing it right though! #Blogcrush
I’m back with #DreamTeam
I knew I did them for a good reason, I didn’t think how many good reasons! Great post #DreamTeam
Couldn’t agree more! I love love love giveaways! I also like to take part when a fellow blogger hosts a giveaway with something I really like. I tend not to overdo them, I think one or two is a month is perfect. #stayclassymama
I remember running that first giveaway being really daunting! I don’t do many of them but I do enjoy checking to see how many entries I have, and I always like letting the winner know! Thanks for joining us at #SharingtheBlogLove
All excellent reasons – I definitely find that the months I host giveaways have been my busiest months for traffic #StayClassyMama
I love running giveaways on my blog and getting a message back from the winner always makes my day. They do take up quite a bit of time though and people should consider that when taking them on. Thank you for joining us at #SharingtheBlogLove
I love giveaways, great for rewarding readers whilst boosting traffic #sharingthebloglove
[…] nervous! And even now, it can often seem like a lot of hassle. But reading Lucy’s post on 38 Ways Giveaways Will Give Your Blog More Business, I realise I need to say yes more […]
Fab post! I love doing a giveaway, I try to have one going if I’m away on holiday or when I’m wanting to take some time off. It keeps the blog ticking over and gains me more followers and in return I give something back to my readers. Win win! #sharingthebloglove
This is a great post I have to say I resisted running giveaways for so long but have found out first hand that is an amazing way of getting your blog to the next level! Thanks for linking up to #coolmumclub with this xoxo
Great tips and totally agree they can massively help your blog but a lot of it is about getting it out there to get the hits. #coolmumclub
Such a comprehensive post. I love running giveaway on my blog! #SharingtheBlogLove
I love this post – I have always stayed away from giveaway posts as they always seem a little complicated. However I am doing my first one this month and now I am glad that I am. #sharingthebloglove
Good points. I remeber being terrified the first time I ran a giveaway but was really surprised by how easy it actually is, and great fun too x
#Coolmumclub
They definitely help boost traffic and social followers. I’ve done a few and they’ve been popular posts. I use Gleam which is easy but it’s definitely a bit more time consuming so I don’t really do it for nothing that often. #SharingtheBlogLove
I don’t think I’ve ever had more than 2,000 entries to a giveaway! I must be doing something wrong! #coolmumclub